Sponsorship
For many years (dating back to the
1960s and Colin Champan's F1 Lotus - Team
Gold Leaf )businesses have realised the opportunities that motor racing
sponsorship can offer. In the world of Formula One, companies invest
millions of pounds to promote their product or service. These companies have
all considered the various marketing platforms available to them and believe
that motorsport sponsorship is the best and most exciting option available
to them.
The passion for motor racing world-wide, can not be overestimated, neither
can the exciting marketing opportunities this sport creates. Sponsors
readily acknowledge the positive long term impact on revenues and brand
recognition. This is particularly relevant to the Dot Com industry where the
essence of brand is one of the organisations most durable and valuable asset,
making this benefit immeasurable.
In its simplest form Motor Racing Sponsorship provides an extremely powerful
focus for the strategic marketing plan of your product or service. The
Caterham Roadsport Championship draws on a large media base including
Television (ITV, SKY, Meridian etc in the UK as well as various
European
satellite and terrestrial stations all take the race coverage) and Print
(in
national and local newspapers and motoring magazines - Autosport is a series
sponsor). You can be sure that you will reach your audience. Even new
media such as the World Wide Web is catered for, by using the car and its
associated web site (www.roadsport.co.uk) we can increase the traffic to
your web site, enhancing your brand.
We intend to work closely with our commercial partners enabling us to help
you gain the most from your sponsorship experience. Options include
corporate hospitality at some of the UKs premier circuits and
Track days for
you customers or employees. By participating in track days as part of a
sponsorship package your guests will be able to experience the thrills of
motor racing for themselves enhancing your image, relationships and morale.
Unlike Formula 1, sponsoring a car in the Caterham Roadsport Championship doesnt
cost millions !
Sponsorship starts at £500
for two car decals (displayed for at least one race),
a banner
advert and a feature page on the web site.
A banner advert can be added to the web site for a one off payment of £50 (for the season)
Doesn't it make sense to be involved ?